Innovation is not just a goal for us, it’s a passion. We are driven by a relentless commitment to delivering the very best solutions, especially in the face of ever-changing climate conditions.
Drawing on a Legacy of Expertise
Our journey towards innovation is built on a foundation of extensive expertise in insulation product development, marketing and business partnerships. We believe that true innovation stems from an indepth understanding of the materials, market and processes that underpin our industry. It also comes from deep partnerships with our customers to jointly build better together.
Active Participation in Industry Associations & Research Organisations
We actively engage with industry associations and research organisations, leveraging collective knowledge and staying at the forefront of emerging challenges and advancements. This collaboration fosters an environment where ideas flourish, leading to breakthroughs that shape the future of building construction.
Listening to Our Customers
We recognise that the best solutions often start with listening. Our customers are a valuable source of insight. We actively seek feedback and insights to better understand their needs and challenges. This invaluable information becomes a driving force behind our innovative solutions.
Internal Collaboration: The Heartbeat of Innovation
Innovation doesn’t just happen in isolation. Our internal teams work closely together, pooling diverse skills and perspectives to spark new ideas and turn them into reality. This spirit of collaboration is what fuels our ability to pioneer solutions that surpass industry standards.
Examples of Our Innovative Spirit
In 2015, we transformed our glasswool manufacturing with our ‘soft touch’ technology, making Pink® Batts into a less itchy alternative to traditional glasswool products. Then, in 2019, we took our manufacturing innovation to the next level with the introduction of the FirmaSoft® range. Not only is it even softer to handle for the home builder and renovators, but it also maintains the recovery and rigidity that our Pink® products are known for.
Our tools and collateral are industry leading with point-of-sale and easy-to-understand information to help take the guesswork out of NCC Climate Zone specific recommendations. We pride ourselves on never being stale, never being ordinary, and pushing the limits in the building industry.
These are just several examples of our commitment to going beyond great insulation. As technology advances and new insights emerge, we’re dedicated to exploring innovative avenues to enhance our product offerings. Our team is tirelessly working to introduce cutting-edge solutions that help redefine industry standards and address the evolving needs of the built environment.
At Fletcher Insulation, we’re not content with the status quo. We’re driven to innovate, to push boundaries, and to create insulation solutions that not only meet but exceed the needs of a changing world.
